Donating denim
-
- January
- 14
A new program that teams up teen-oriented retailer Aeropostale with the not-for-profit organization Do Something is about to kick off.
“Teens for Jeans�  designed to address teen homelessness  is encouraging young shoppers to drop off their gently used jeans at Aeropostale shops (there are several in our region) between Jan. 22 and Feb. 10.
They will then receive 20 percent off a new pair of jeans, with their old ones being donated to a local shelter or charity.
The initiative is getting some Hollywood attention, with actors such as Rachel Bilson and Chad Michael Murray (below) signing jeans in support and doing public-service announcements.
For more details, visit the Web sites for both Aeropostale and Do Something.
This entry was posted
on Monday, January 14th, 2008 at 3:37 pm by Mary Shustack.
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