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Later this week


I’ve gotten word about a benefit to be held at Bloomingdale’s in White Plains later this week.

I’m going to give you the detailed press release, but also wanted to note this was also mentioned:

“In addition to the Black & White themed activities listed below, Bloomingdale’s White Plains has partnered with local vendors like Diana Gould LTD, Chocolations in Mamaroneck, The Cupcake Kitchen in Irvington and
Provisions Cafe & Bake Shop in Pelham to bring the iconic Black & White theme to life!”

Here you go:


Bloomingdale’s to Support amfAR with
“Fashionable Fundraiser in Black & White”
Seasonal Shopping Event To Benefit The Foundation for AIDS Research

August 2009, New York, NY . . . For the seventh year in a row,
Bloomingdale’s will host a charity shopping night in each of its stores—the
Fashionable Fundraiser in Black and White. Held each February and August,
the Fashionable Fundraiser helps raise awareness and funds for national and
local charities. This August, Bloomingdale’s will partner with amfAR, The
Foundation for AIDS Research, for the four-day event, running from
Thursday, August 27 through Sunday, August 30.

Fashionable Fundraiser in Black and White invites shoppers to support
Bloomingdale’s and its involvement in its communities. Customers will have
the opportunity to shop for a cause, enjoy special offers, and learn more
about amfAR and how to get involved in their own communities.
Bloomingdale’s pledges to make a donation of $75,000 to amfAR, which the
organization will use in support of its global programmatic efforts in the
fight against AIDS.

“Bloomingdale’s has a long-standing history of supporting AIDS research,
and we are proud to continue to aid the fight with this season’s
Fashionable Fundraiser in Black and White,” says Michael Gould, chairman
and CEO of Bloomingdale’s. “What better partner could we ask for than
amfAR, an organization that has helped to advance AIDS research in leaps
and bounds since its inception, and gotten this world ever closer to a

Designer Kenneth Cole, chairman of the board of amfAR, has designed a
t-shirt exclusively for Bloomingdale’s for the Fashionable Fundraiser in
Black and White. The black tee proclaims in red and white writing, “Make
the Most of Wearing Times,” in classic Kenneth Cole style. 75% of the $35
retail price of the tee will go directly to amfAR.

“amfAR is grateful to Bloomingdale’s for its generosity and its
forward-thinking philanthropic leadership,” said Cole. “We applaud them for
recognizing the importance of supporting cutting-edge research and for
keeping AIDS in the public eye.”

The tee will be showcased on the Good Deeds wall—a new addition to stores
this fall. The Good Deeds wall will highlight products that support
charities and other various causes. Beginning with Fashionable Fundraiser,
the wall will be seen in all stores, with a rotating selection of products,
through the Holiday season.

The black and white theme, which is a Bloomingdale’s signature, will play
out in surprising and delightful ways throughout the stores. A Turner
Classic Movies (TCM) trivia game will be placed randomly throughout each
store, leading shoppers to the Good Deeds wall. Once there, they can select
a mystery envelope and win a prize. A $1 donation will be made to amfAR for
each person who completes and turns in the quiz to the Good Deeds wall, in
addition to the $75,000 pledge.

TCM has provided fantastic prizes for the movie trivia game. One grand
prizewinner will be chosen from each region to receive a TCM Movie Library,
complete with 80 of cinema’s greatest films. A second prizewinner in each
store will receive a TCM gift basket. Additional winners will take home a
TCM crossword puzzle book.

Throughout the Fashionable Fundraiser weekend, customers can have their
photos snapped in black and white photo booths or drawn by sketch artists,
and black and white cookies will satiate hungry shoppers—activities will
vary by store. Shoppers can even watch classic black and white movies in
special viewing lounges.

Turner Classic Movies plays a vital role in Bloomingdale’s fall film
campaign, and has curated the selection of black and white movies screening
in stores. And, the network, which is the authority in classic films, has
loaned Bloomingdale’s its extensive collection of photographs. The
“Hollywood’s Leading Ladies” and “Hollywood’s Leading Men” black and white
photograph exhibits will be on display in each store throughout the fall

Bloomingdale’s is America’s only nationwide, full-line, upscale department
store; and a division of Macy’s, Inc.  It was founded in 1872 and currently
operates 40 stores in New York, New Jersey, Massachusetts, Pennsylvania,
Maryland, Virginia, Illinois, Minnesota, Georgia, Florida, Nevada and
California.  For more information, or to shop any time, visit

amfAR, The Foundation for AIDS Research, is one of the world’s leading
nonprofit organizations dedicated to the support of AIDS research, HIV
prevention, treatment education, and the advocacy of sound AIDS-related
public policy. Since 1985, amfAR has invested nearly $290 million in its
programs and has awarded grants to more than 2,000 research teams


This entry was posted on Tuesday, August 25th, 2009 at 1:48 pm by Mary Shustack. You can follow any responses to this entry through the RSS 2.0 feed.
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About this blog
Mary Shustack has been living — and shopping — in this region her whole life. This blog will follow her never-ending search for beautiful things, from home-decorating accents to funky tote bags to quirky collectibles. Come along as she browses through the shops, boutiques, markets and fairs of the Lower Hudson Valley.


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Mary ShustackMary Shustack was born in Nyack and has always lived in Rockland County, save for those four years she attended the University of Missouri in Columbia. READ MORE
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